How do you cook up excitement about Le Creuset’s steady stream of seasonal color launches?

By pairing the timeless brand with timely style and stories.

From color to concept.

Each color launch exudes its own creative personality. More than just art direction and propping, seasonal color launches start with a foundational idea that links the new hue to very human insights — establishing a premise for both positioning and product marketing.

Hues in motion.

Imagery. Video. Animation. Every launch is as unique as the colors developed by Le Creuset’s talented team.

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Previous

Sweet, sweet scarcity.

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Next

Old is the new new.