The site of America’s oldest inn, once the first stop for the who’s who heading to the Hamptons, had fallen into disrepair. How do you restore the site — and the brand?

You reimagine the property and the personality from top to bottom, without losing the undercurrent of authentic history and charm. The result was refreshed branding built on a clear, compelling ‘First Stop Out East’ story — and a revitalized personality expressed in everything from guest-facing details to dramatic marketing and advertising.