About

Better stories.
Smarter strategies.

 
 

FerebeeLane is a brand agency focused on story and strategy. We collaborate with clients to develop brand narratives that solve complex challenges, drive strategic action and create significant value. Media-neutral and message focused, we help brands and organizations connect with their purpose, their potential, and the passion of their internal and external audiences. 

 
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All we can
with all we have.

 
 

Headquartered in Greenville, South Carolina, FerebeeLane's integrated departments include experts in a range of disciplines. Although diverse in skillset and competency, members of that team share our agency’s ‘all we can with all we have’ philosophy—a no-ego, no-excuses attitude that drives a breakthrough mix of strategy, design, advertising, marketing and media. 

 
 

Significant.
By design.

 
 

A story. It's what people want for themselves. And what they want for their brands. They want to be known. They want to be loved. They want to be significant. All of which, from our perspective, starts with telling a compelling truth from a unique point of view.

 

Process

/ 01


Story

We identify and express the authentic narrative and essential cultural truth that frames an organization's mission, purpose and perspective.

/ 02


Strategy

We map how the story operationalizes and how purpose and perspective are thoughtfully, practically and consistently implemented. 

/ 03


Significance

We cultivate relevant internal and external relationships based on a well-communicated story and well-coordinated engagement.

 
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Our 6 Truths

 
 

Story is the foundation of all compelling strategy.

Intentionality is how great work happens.

Partnership is the most valuable kind of relationship.

Curiosity is fuel for constant, compelling strategy.

Tenacity is a choice to solve, not settle.

Success is about creating respect, loyalty and value.

 
 

Affiliations

 
 
 
 

Ferebee Lane is a proud member of the American Association of Advertising Agencies (AAAA) and the Public Relations Society of America (PRSA), as well as a partner of Confrad International—a network of independent marketing communications agencies in Europe, Asia and North America.