How do you reintroduce a high-country hotel as a Smoky Mountain dude ranch?
You pair the story of the historic, hardworking property with charming, folksy branding to conjure idyllic visions of classic campfire stories, cowboys and open-fire cuisine.
SERVICES
Brand Identity
Brand Guidelines
Art Direction
Photography
Illustration
Site Design
A new point of view.
We collaborated with property owners to reset the vision of Cataloochee Ranch — from foundational story to wayfinding and restaurant concepting. The result is a ranch resort experience that’s authentically dude yet undeniably Southern.
Giddy up.
Way, way up.
